A mobile app health engine that scores indie apps against Apple removal criteria and runs re-engagement campaigns before the 90-day cutoff
Apple formalized stale-app removal June 2026: apps with no updates in 3+ years and low engagement get a 90-day notice, then delisted. Every existing ASO tool tracks keyword rankings and metadata for enterprise teams. None of them tell an indie solo developer whether their specific app is at removal risk right now, why, or what to do about it. This is a developer-facing web app (accessed via browser, manages iOS apps) that ingests App Store Connect metrics via its API, scores each app in a portfolio against Apple's published removal criteria, surfaces dormant-user segments, and fires re-engagement push and email campaigns to move the engagement needle before the 90-day window closes. It also exports active-user evidence bundles for appeal if a removal notice arrives. Solo devs with 5-20 apps in an old portfolio are the core user.
Demand Breakdown
Social Proof 1 sources
Gap Assessment
5 tools exist (AppFigures, AppTweak, Sensor Tower, RevenueCat, OneSignal) but gaps remain: No removal-risk scoring against Apple criteria, no dormant-user detection, no re-engagement campaign tooling, no active-user evidence export for appeals; Enterprise-oriented pricing, no removal-risk diagnosis, no re-engagement campaigns, no appeal evidence bundler.
Features7 agent-ready prompts
Competitive LandscapeFREE
| Product | Does | Missing |
|---|---|---|
| AppFigures | Sales analytics, keyword rank tracking, review monitoring, and basic competitor benchmarking via App Store Connect integration, designed for indie devs and small teams | No removal-risk scoring against Apple criteria, no dormant-user detection, no re-engagement campaign tooling, no active-user evidence export for appeals |
| AppTweak | Full ASO intelligence: keyword research, metadata optimization, market intelligence, competitor tracking | Enterprise-oriented pricing, no removal-risk diagnosis, no re-engagement campaigns, no appeal evidence bundler |
| Sensor Tower | Enterprise-grade app market intelligence: download estimates, revenue estimates, keyword rankings, ad intelligence | Not built for indie devs, no removal-risk tooling specific to Apple stale-app criteria, no re-engagement campaigns |
| RevenueCat | In-app subscription management, purchase analytics, paywalls, customer data for monetization | Subscription-focused only, no engagement health scoring, no removal-risk monitoring, no dormant-user re-engagement campaigns |
| OneSignal | Push notification and email delivery infrastructure, audience segmentation, re-engagement campaigns | Generic messaging infrastructure with no App Store removal-risk context, no App Store Connect integration, no removal-risk scoring |
Leads29BUILDER
Sign in to unlock full access.